During the personal branding exercise we were told to find 3 words that represent us and then 3 words to describe our ideal website.

In the end I came up with 3 interlinking and rather contradicting concepts that described myself.

As for my ideal website I opted for concepts that followed my belief that a good website should be easy to use and a pleasant experience for the user.

"Clear Navigation" is a very important point and one of the first things I criticise in any site I build. In my opinion a website that looks good but is difficult to navigate is pointless.

The user will become frustrated that they cannot access the information they want and will abandon the site. Therefore I follow the practice of counting how many clicks of the mouse a user will take to navigate a site, the faster a user can navigate the more enjoyable the experience is for them.

"Simplistic" again refers to the ease of navigation within a site but also refers to the visual design of a site. I feel that while complicated looking designs look nice they can also slow down a user's comprehension of a site and so I make a point of making things that a user actually interacts with on a site (i.e: has a purpose other than decoration) look as simple as possible.

"Airy Colour" refers to my preference in light colour schemes, primarily the colour white and negative space complimented by one or two larger uses of colour. This brings attention to the content of the website rather than distracting the user with bold colours all over the place. It also refers to the fact that I try to primarily use lighter colours to make the website feel open and inviting to all users.

I chose "Calm" because I pride myself on my ability to calmly and rationally analyse any problem I encounter.

I chose "Energetic" because I'm always ready for a challenge and have a very upbeat personality.

I chose "Controlled chaos" because it best represents the combination of the previous two traits that allows me to step back and carefully analyse the best solution to a problem and then approach that solution with enough over-enthusiastic energy to see it through to the end.